Fostering Conceptual/Methods/And Interdisciplinary Papers At Jcr

This roundtable will foster discussion on how to better encourage conceptual, methods, and interdisciplinary/multi-method papers at the Journal of Consumer Research. The discussion will center on how both the authors and the journal (its Editors/AEs/Reviewers) can be more effective in bringing work of this type to publication.


Darren Dahl and Gita Johar (2015) ,"Fostering Conceptual/Methods/And Interdisciplinary Papers At Jcr", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 763-763.


Darren Dahl, University of British Columbia, Canada
Gita Johar, Columbia University, USA


NA - Advances in Consumer Research Volume 43 | 2015

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