Toward a Spatial Theory of Taste Formation

The aim of this paper is to argue for the development of a spatial theory of taste. We posit that taste might be better understood as being spatially formed and performed via consumers’ aesthetic experiences at various consumption places. We illustrate the usefulness of a spatial conception of taste for contemporary consumer research.


Alexandros Skandalis, Emma Banister, and John Byrom (2015) ,"Toward a Spatial Theory of Taste Formation", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 404-408.


Alexandros Skandalis, University of Manchester, UK
Emma Banister, University of Manchester, UK
John Byrom, University of Manchester, UK


NA - Advances in Consumer Research Volume 43 | 2015

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