Now I’M Curious! Boosting Innovation Adoption Through Gamified Information Release
Evidence from four experiments shows that construing the presentation of information about product innovations in part as a game that consumers must complete successfully increases innovation adoption relative to the unrestricted presentation of the same information. This effect is sequentially mediated by the state of playfulness via an increased curiosity.
Jessica Müller-Stewens, Tobias Schlager, Gerald Häubl, and Andreas Herrmann (2015) ,"Now I’M Curious! Boosting Innovation Adoption Through Gamified Information Release", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 645-646.
Jessica Müller-Stewens, University of St. Gallen, Switzerland
Tobias Schlager, University of St. Gallen, Switzerland
Gerald Häubl, University of Alberta, Canada and University of St. Gallen, Switzerland
Andreas Herrmann, University of St. Gallen, Switzerland
NA - Advances in Consumer Research Volume 43 | 2015
D7. ‘That’s (Not) My Business’: Examining Behavior, Interactions and Implications of Consumer Brand Advocates and Brand Adversaries in Social Media
Marcus Opitz, University of Vienna
Sabine Einwiller, University of Vienna
Increasing Consumption of Larger Product Sizes through Symbolic Congruity: Size Label Color and Product Temperature
Seth Ketron, East Carolina University
Nancy Spears, University of North Texas
The psychological impact of annuities: Can pension payout choice influence health behavior?
Anja Schanbacher, London Business School, UK
David Faro, London Business School, UK
Simona Botti, London Business School, UK
Shlomo Benartzi, University of California Los Angeles, USA