A Dual-Process Model of Economic Rationality: the Symmetric Effect of Hot and Cold Evaluations on Economic Decision Making

We explore budget waste coming from inconsistent choices triggered by "hot" and "cold" evaluations, as well as, the overall budget waste across both types of evaluation. We find that budget waste coming from "hot and "cold evaluations is comparable, but the overall waste of budget across the two types of evaluation is significantly higher.



Citation:

Angelos Stamos, Sabrina Bruyneel, Bram De Rock, Laurens Cherchye , and Siegfried Dewitte (2015) ,"A Dual-Process Model of Economic Rationality: the Symmetric Effect of Hot and Cold Evaluations on Economic Decision Making", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 696-697.

Authors

Angelos Stamos, Katholieke University Leuven, Belgium
Sabrina Bruyneel, Katholieke University Leuven, Belgium
Bram De Rock, Katholieke University Leuven, Belgium
Laurens Cherchye , Katholieke University Leuven, Belgium
Siegfried Dewitte, Katholieke University Leuven, Belgium



Volume

NA - Advances in Consumer Research Volume 43 | 2015



Share Proceeding

Featured papers

See More

Featured

Product Ethicality Dilemma: Consumer Reactions to 'Disgusting' Recycled Products

Berna Basar, Baruch College, USA
Sankar Sen, Baruch College, USA

Read More

Featured

J13. The Good and Bad of a Delayed Indulgence: Effects on Self-Perceptions and Purchase Satisfaction

Argiro Kliamenakis, Concordia University, Canada
Kamila Sobol, Concordia University, Canada

Read More

Featured

The Upside of Incompetence: How Discounting Luxury Affects Retailer Price Image

Karen Wallach, Emory University, USA
Ryan Hamilton, Emory University, USA
morgan k ward, Emory University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.