Smiles Lead to More Smiles Unless They Lead to Tears: a Meta-Analytic Integration of Affect Effects

Moderators can not only strengthen the influence of affect but also reverse it -leading positive affect to result in a negative consumer response. This meta-analysis reconciles mixed findings in the literature with a comprehensive model to provide a more nuanced understanding the nature of these effects.


Nancy Puccinelli, Dhruv Grewal , Scott Motyka, Susan Andrzejewski, and Tamar Avnet (2015) ,"Smiles Lead to More Smiles Unless They Lead to Tears: a Meta-Analytic Integration of Affect Effects", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 662-666.


Nancy Puccinelli, Oxford University, UK
Dhruv Grewal , Babson College, USA
Scott Motyka, Keck Graduate Institute, USA
Susan Andrzejewski, California State University Channel Islands, USA
Tamar Avnet, Yeshiva University


NA - Advances in Consumer Research Volume 43 | 2015

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