Mobilizing the Responsible Consumer: Multi-Level Risk Narratives in Subpolitical Debates

Risks are part of consumers’ lives and influence consumers’ behaviors. This study investigates a subpolitical debate on environmental governance and finds that actors produce multi-level risk narratives for mobilization. Findings contribute to consumer research by considering consumers in the debate and highlighting the relevance of risk in consumer citizenship.



Citation:

Sabrina Gabl (2015) ,"Mobilizing the Responsible Consumer: Multi-Level Risk Narratives in Subpolitical Debates", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 339-345.

Authors

Sabrina Gabl, University of Innsbruck, Austria



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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