Mobilizing the Responsible Consumer: Multi-Level Risk Narratives in Subpolitical Debates

Risks are part of consumers’ lives and influence consumers’ behaviors. This study investigates a subpolitical debate on environmental governance and finds that actors produce multi-level risk narratives for mobilization. Findings contribute to consumer research by considering consumers in the debate and highlighting the relevance of risk in consumer citizenship.



Citation:

Sabrina Gabl (2015) ,"Mobilizing the Responsible Consumer: Multi-Level Risk Narratives in Subpolitical Debates", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 339-345.

Authors

Sabrina Gabl, University of Innsbruck, Austria



Volume

NA - Advances in Consumer Research Volume 43 | 2015



Share Proceeding

Featured papers

See More

Featured

E13. Rooting for Rocky or Apollo? Underdog Narratives and Crowdfunding Success

Hua (Meg) Meng, Longwood University, USA
César Zamudio, Kent State University, USA
Yiru Wang, Kent State University, USA

Read More

Featured

Round It Up: Preference Exists for Rounded Totals (PERT)

Varun Sharma, Bocconi University, Italy
aradhna krishna, University of Michigan, USA
Zachary Estes, Bocconi University, Italy

Read More

Featured

Restrained by Resources: The Joint Effect of Scarcity Cues and Childhood Socioeconomic Status (SES) on Consumer Preference for Feasibility

Lili Wang, Zhejiang University
Yanfen You, New Mexico State University, USA
Chun-Ming Yang, Ming Chuan University, Taiwan

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.