Mobilizing the Responsible Consumer: Multi-Level Risk Narratives in Subpolitical Debates

Risks are part of consumers’ lives and influence consumers’ behaviors. This study investigates a subpolitical debate on environmental governance and finds that actors produce multi-level risk narratives for mobilization. Findings contribute to consumer research by considering consumers in the debate and highlighting the relevance of risk in consumer citizenship.


Sabrina Gabl (2015) ,"Mobilizing the Responsible Consumer: Multi-Level Risk Narratives in Subpolitical Debates", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 339-345.


Sabrina Gabl, University of Innsbruck, Austria


NA - Advances in Consumer Research Volume 43 | 2015

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