Absence Dulls the Senses: How Relationship Reminders and Affective Numbing Influence Consumption Enjoyment

Consumption is often enhanced by the presence of others; however, we present a paradoxical effect. Five studies (lab and field) using actual products show that incidental reminders of not having a relationship propagate affective numbing (i.e., diminished perceptual sensitivity to the emotional components of an experience), thereby dulling consumption enjoyment.



Citation:

Jennifer K. Lee and Lisa A. Cavanaugh (2015) ,"Absence Dulls the Senses: How Relationship Reminders and Affective Numbing Influence Consumption Enjoyment ", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 297-301.

Authors

Jennifer K. Lee, University of Southern California, USA
Lisa A. Cavanaugh, University of Southern California, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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