Holidays As a Catalyst For Relationship Deterioration: an Examination of the Micro-Level Gift-Giving Processes in Dyads

This research evaluated how gift-giving processes operate within couples during holidays to bolster high-functioning or to undermine at-risk relationships. A process model was tested during Valentine’s Day in which unhappy couples overestimated partners’ obligation motives for giving, which then predicted disliking of gifts received, which predicted increased distress and deterioration.



Citation:

Peter Caprariello (2015) ,"Holidays As a Catalyst For Relationship Deterioration: an Examination of the Micro-Level Gift-Giving Processes in Dyads", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 297-301.

Authors

Peter Caprariello, Stoney Brook University, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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