Abstract Goal and External Reference-Point Interaction in Food Decision Making

Predictions made by goal theories or reference-dependent preference theory do not always align. This research addresses the question whether the disclosure of reference information has the same consequence for consumers with different consumption goals. A choice-based conjoint experiment in the food domain serves to test our propositions.


Jutta Schuch, Steffen Jahn, and Yasemin Boztug (2015) ,"Abstract Goal and External Reference-Point Interaction in Food Decision Making", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 572-573.


Jutta Schuch, University of Goettingen, Germany
Steffen Jahn, University of Goettingen, Germany
Yasemin Boztug, University of Goettingen, Germany


NA - Advances in Consumer Research Volume 43 | 2015

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