The Effects of Omitting-Then-Revealing Product Attribute Information: an Information Revelation Effect
Three experiments investigate the evaluative effect of revealing previously omitted information. In short, attributes were weighed more heavily when omitted-then-revealed (versus not omitted). Additionally, this revelation effect was mediated by changes in affect toward the product and bounded to those open (versus resistant) to change. The implications are discussed.
Scott Wright, Joshua Clarkson, and Frank Kardes (2015) ,"The Effects of Omitting-Then-Revealing Product Attribute Information: an Information Revelation Effect", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 742-743.
Scott Wright, Providence College, USA
Joshua Clarkson, University of Cincinnati, USA
Frank Kardes, University of Cincinnati, USA
NA - Advances in Consumer Research Volume 43 | 2015
Brand’s Moral Character Predominates in Brand Perception and Evaluation
Mansur Khamitov, Nanyang Technological University, Singapore
Rod Duclos, Western University, Canada
Sustainable Luxury: a Paradox or a Desirable Consumption?
Jennifer Jung Ah Sun, Columbia University, USA
Silvia Bellezza, Columbia University, USA
Neeru Paharia, Georgetown University, USA
G8. How Does Pronunciation Difficulty of Brand Names Influence Consumer Responses? The Role of Self-Construal
Gunben Ceren Aksu, Rutgers University, USA
Yeni Zhou, Rutgers University, USA
Alokparna (Sonia) Monga, Rutgers University, USA