Neural Mechanisms Promoting Selflessness in Potential Conflicts of Interest

Conflicts of interest (CoIs) may undermine advice that consumers rely upon, yet some judges provide unbiased advice when confronted with such dilemmas. The present neuroimaging and behavioral experiments revealed that variability in self-control predicted individual differences in selflessness when confronting potential CoIs.


Crystal Reeck, Nina Mazar, Dan Ariely, Rita Ludwig, and Malia Mason (2015) ,"Neural Mechanisms Promoting Selflessness in Potential Conflicts of Interest", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 170-175.


Crystal Reeck, Temple University, USA
Nina Mazar, University of Toronto, Canada
Dan Ariely, Duke University, USA
Rita Ludwig, University of Oregon, USA
Malia Mason, Columbia University, USA


NA - Advances in Consumer Research Volume 43 | 2015

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