Consumer Soiveillance: Observations of the Self By Means of New Media Technologies

We highlight the role of technology in mediating consumer self-reflection in the context of wearable cameras. WEe explore how consumers use technology as neutral observer, quasi-social actor, arbiter, and enabler of consumption to document, analyze, and modify behavior, Focusing on action/sports experiences, we show how soiveillance enables new reconsumption practices.


Anja Dinhopl and Ulrike Gretzel (2015) ,"Consumer Soiveillance: Observations of the Self By Means of New Media Technologies", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 116-116.


Anja Dinhopl, University of Queensland, Australia
Ulrike Gretzel, University of Queensland, Australia


NA - Advances in Consumer Research Volume 43 | 2015

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