Reflections of Self in Food Sharing Interactions and Experiences

We conceptualize the iMirror phenomenon from a netnography of consumer self-representations of food consumption. From videos of home cooking to photos of restaurant experiences, these reflections offer us patterns of representational meaning that allow us to induct general categories of the iMirror phenomenon.


Robert Kozinets, Rachel Ashman, and Anthony Patterson (2015) ,"Reflections of Self in Food Sharing Interactions and Experiences", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 111-116.


Robert Kozinets, York University, Canada
Rachel Ashman, University of Liverpool, UK
Anthony Patterson, University of Liverpool, UK


NA - Advances in Consumer Research Volume 43 | 2015

Share Proceeding

Featured papers

See More


A Model of Consumer Self-Regulation Failure

Keith Wilcox, Columbia University, USA

Read More


G3. Warm or Cold? The Effect of Color Temperature of Logo on Evaluation of For-Profits and Nonprofits

Eunmi Jeon, Sungkyunkwan University
Myungwoo Nam, Sungkyunkwan University

Read More


Using multi-methods in behavioral pricing research

Haipeng Chen, University of Kentucky, USA
David Hardesty, University of Kentucky, USA
Akshay Rao, University of Minnesota, USA
Lisa Bolton, Pennsylvania State University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.