Decision By Sampling and Better/Worse-Than-Average Effects

We offer and test a new account, based on a decision process-level theory called Decision by Sampling, of understanding the psychology underlying people’s tendency to believe that their ability to perform a certain task is better [worse] than average on easy [hard] tasks.


John Han and Christopher Olivola (2015) ,"Decision By Sampling and Better/Worse-Than-Average Effects", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 788-788.


John Han, Tepper School of Business, Carnegie Mellon University, USA
Christopher Olivola, Tepper School of Business, Carnegie Mellon University, USA


NA - Advances in Consumer Research Volume 43 | 2015

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