Trust and Reputation in the Sharing Economy: the Role of Personal Photos in Airbnb
Review-scores in Airbnb are indistinguishable as all hosts receive maximal values. This paper shows that guests rely instead on the host’s photo as communicating trustworthiness. Sellers who their personal photo is perceived as more trustworthy charge higher listing price, and have higher probability to be booked.
Eyal Ert, Aliza Fleischer, and Nathan Magen (2015) ,"Trust and Reputation in the Sharing Economy: the Role of Personal Photos in Airbnb", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 518-519.
Eyal Ert, The Hebrew University, Israel
Aliza Fleischer, The Hebrew University, Israel
Nathan Magen, The Hebrew University, Israel
NA - Advances in Consumer Research Volume 43 | 2015
How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities
Mansur Khamitov, Nanyang Technological University, Singapore
Xin (Shane) Wang, Western University, Canada
Matthew Thomson, Western University, Canada
Digital Storytelling and Post-Trust Online Sperm Marketing
Jennifer Takhar, Institut Supérieur de Gestion, Paris, France.
Laetitia Mimoun, HEC Paris, France
Enhancing Perceptions toward In-Home Artificial Intelligence Devices through Trust: Anthropomorphism and Non-Branded Device Messages
Seth Ketron, East Carolina University
Brian Taillon, East Carolina University
Christine Kowalczyk, East Carolina University