Extreme Versus Balanced Positions on Controversial Topics: the Role of Need to Stand Out

We study the effect of individuals’ need to stand out and degree of topic controversy on people’s tendency to take more or less extreme positions. We show that for highly (lowly) controversial topics individuals with higher (lower) need to stand out take more extreme positions.


Vito Tassiello, Matteo De Angelis, Michele Costabile, and Cesare Amatulli (2015) ,"Extreme Versus Balanced Positions on Controversial Topics: the Role of Need to Stand Out", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 809-809.


Vito Tassiello, Luiss University, Italy
Matteo De Angelis, Luiss University, Italy
Michele Costabile, Luiss University, Italy
Cesare Amatulli, Luiss University, Italy


NA - Advances in Consumer Research Volume 43 | 2015

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