Self-Compassion, Social Comparison and Coping Strategies: the Case of Downwardly Mobile Consumers

Most consumer research on coping is based on the notion of pursuing self-esteem but recent psychological research emphasises the pursuit of self-compassion as healthier to the self-esteem pursuit. This phenomenological study on downwardly mobile consumers identifies different coping strategies of self-compassion and the role of social comparisons in self-compassionate coping.


Katerina Karanika and Margaret Hogg (2015) ,"Self-Compassion, Social Comparison and Coping Strategies: the Case of Downwardly Mobile Consumers", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 588-589.


Katerina Karanika, University of Exeter, UK
Margaret Hogg, Lancaster University, UK


NA - Advances in Consumer Research Volume 43 | 2015

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