Consumer Ambivalence in Intergenerational Settings

Consumer studies have tended to neglect the role of ambivalence in family sharing and intergenerational relationships. A phenomenological study with downwardly mobile consumers involved in familial intergenerational support/sharing identified three types of consumer ambivalence which reflected different types of conflicts between consumption choices and different levels of family identity.



Citation:

Katerina Karanika and Margaret Hogg (2015) ,"Consumer Ambivalence in Intergenerational Settings", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 586-587.

Authors

Katerina Karanika, University of Exeter, UK
Margaret Hogg, Lancaster University, UK



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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