Human/Digital/Material Hybrids As Consumer Mind Extensions

In this paper, we reflect on and apply the ‘extended mind’ concept (Clark, 2010a; Clark, 2010b; Clark and Chalmers, 1998) to explore how consumer’s ongoing use of internet enabled laptops, tablets and smart phones, potentially extend consumers’ cognitive capacities and in doings so transforms consuming practices.


Janice Denegri-Knott, Rebecca Jenkins, and Mike Molesworth (2015) ,"Human/Digital/Material Hybrids As Consumer Mind Extensions", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 275-281.


Janice Denegri-Knott, Bournemouth University, UK
Rebecca Jenkins, Bournemouth University, UK
Mike Molesworth, University of Southampton, UK


NA - Advances in Consumer Research Volume 43 | 2015

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