Digital Materiality - a Phenomenological Exploration

With traditional notions of “material” challenged by processes such as dematerialization, rematerialization or digitization, consumer researchers have struggled with conceptualizations of digital materiality. This paper systematically and critically reviews existing conceptualizations and offers a framework that organizes main themes related to digital materiality, exemplifying these themes by presenting phenomenological findings.


Richard Kedzior (2015) ,"Digital Materiality - a Phenomenological Exploration", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 275-281.


Richard Kedzior, Bucknell University, USA


NA - Advances in Consumer Research Volume 43 | 2015

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