To Share Or Not to Share: the Ironic Effects of Sharing on Consumer Memory
How are consumer memories about consumption episodes affected when these experiences are shared with others? We suggest that sharing consumption experiences can both enhance or decay memories depending on the experience’s characteristics, the sharing partner’s characteristics and their joint interaction.
Li Huang and Priyali Rajagopal (2015) ,"To Share Or Not to Share: the Ironic Effects of Sharing on Consumer Memory", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 560-561.
Li Huang, University of South Carolina, USA
Priyali Rajagopal, University of South Carolina, USA
NA - Advances in Consumer Research Volume 43 | 2015
Can “Related Articles” Correct Misperceptions from False Information on Social Media?
Yu Ding, Columbia University, USA
Mira Mayrhofer, University of Vienna
Gita Venkataramani Johar, Columbia University, USA
When Novices have more Influence than Experts: Empirical Evidence from Online Peer Reviews
Peter Nguyen, Ivey Business School
Xin (Shane) Wang, Western University, Canada
Xi Li, City University of Hong Kong
June Cotte, Ivey Business School
Consumer Reluctance Toward Medical Artificial Intelligence: The Underlying Role of Uniqueness Neglect
Chiara Longoni, Boston University, USA
Andrea Bonezzi, New York University, USA
Carey K. Morewedge, Boston University, USA