Context Effects in Word-Of-Mouth Communications: the Effect of Crowdedness on Social Transmission
We study how the perceived crowdedness of the environment affects WOM sharing. We show that crowded places trigger feelings of lack of control which make consumers more likely to engage in WOM in order to restore control. This finding has relevant implications for real-time sharing on social media.
Irene Consiglio, Matteo De Angelis, and Michele Costabile (2015) ,"Context Effects in Word-Of-Mouth Communications: the Effect of Crowdedness on Social Transmission", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 453-454.
Irene Consiglio, Erasmus University Rotterdam, The Netherlands
Matteo De Angelis, Luiss University, Italy
Michele Costabile, Luiss University, Italy
NA - Advances in Consumer Research Volume 43 | 2015
Search Predicts and Changes Patience in Intertemporal Choice
Crystal Reeck, Temple University, USA
Lee Byung, Columbia University, USA
Eric J Johnson, Columbia University, USA
P5. Can(Can’t) Control, thus Try to Save (Earn): The Joint Effect of Perceived Control and Financial Deprivation on Financial Decisions
Min Jung Kim, Manhattan College
O1. Choice, Rejection, and Context Effects
Shih-Chieh Chuang, National Chung Cheng University
Yin-Hui Cheng, National Taichung University of Education