The Role of Design in the Appropriation of Shared Objects: Autolib in Paris
This article looks at consumers’ appropriation of cars in a carsharing system. Underpinned by research on design and design knowledge, our paper illustrates how specific design elements contributed to the appropriation of shared vehicles through controlling, knowing and creating the product and the service.
Adèle Martin-Gruen and Denis Darpy (2015) ,"The Role of Design in the Appropriation of Shared Objects: Autolib in Paris", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 388-392.
Adèle Martin-Gruen, Université Paris-Dauphine, France
Denis Darpy, Université Paris-Dauphine, France
NA - Advances in Consumer Research Volume 43 | 2015
A7. Credible Critters: Source and Message Expectancy Violation and Influence on Perceived Trustworthiness and Credibility
Justin Graeber, University of Texas at Austin, USA
Understanding Consumer Sensory Preferences: An Ethnographic Investigation of Sensory Flamboyance and Subtlety in India
Tanuka Ghoshal, Baruch College, USA
Russell W. Belk, York University, Canada
When Does Slow Mean Luxurious?: The Effect of Product Motion Speed in Brand Communications on Status Perceptions
SungJin Jung, INSEAD, Singapore
David Dubois, INSEAD, France