Using Food Reinforcer to Shape Children’S Non-Food Behavior Modifies Children’S Food Preference

Control rules are parental practices of using food to encourage children to behave. A field study showed that children lived in families with high frequency of using control rules exhibited higher preference for highly reinforcing food, and such effect was particularly strong for boys with high reward sensitivity.


Ji Lu, Suhong Xiong, Narendra Arora, and Laurette Dubé (2015) ,"Using Food Reinforcer to Shape Children’S Non-Food Behavior Modifies Children’S Food Preference", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 618-619.


Ji Lu, Dalhousie University, Canada
Suhong Xiong, Chongqing Technology and Business University, China
Narendra Arora, The INCLEN Trust International, India
Laurette Dubé, McGill University, Canada


NA - Advances in Consumer Research Volume 43 | 2015

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