Creating Happiness By First Inducing and Then Satisfying a Desire: the Case of Curiosity
The current research shows, in the realm of curiosity, that first inducing a desire and then satisfying it can produce a net gain in happiness (hedonic experience), but that laypeople are unaware of this effect and do not actively seek curiosity.
Christopher Hsee, Bowen Ruan, and Zoe Y. Lu (2015) ,"Creating Happiness By First Inducing and Then Satisfying a Desire: the Case of Curiosity", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 287-291.
Christopher Hsee, University of Chicago, USA
Bowen Ruan, University of Wisconsin - Madison, USA
Zoe Y. Lu, University of Wisconsin - Madison, USA
NA - Advances in Consumer Research Volume 43 | 2015
Sustainable Luxury: a Paradox or a Desirable Consumption?
Jennifer Jung Ah Sun, Columbia University, USA
Silvia Bellezza, Columbia University, USA
Neeru Paharia, Georgetown University, USA
Attention to missing information: The effect of novel disclosure methods
Nikolos M Gurney, Carnegie Mellon University, USA
George Loewenstein, Carnegie Mellon University, USA
That's Just Plain Creepy: Understanding Consumer Responses to Personalized Food Products That Resemble People
Freeman Wu, Vanderbilt University, USA
Adriana Samper, Arizona State University, USA
Andrea Morales, Arizona State University, USA
Gavan Fitzsimons, Duke University, USA