Enjoying the Unexpected: Prior Uncertainty Improves Hedonic Experiences

The current research examines the pleasurable consequences of prior uncertainty. Consumers enjoy experiences more when they did not know exactly what they would get beforehand – an effect driven by the surprising recognition of familiar but not specifically expected stimuli.



Citation:

Anna Paley, Tom Meyvis, Robyn A. LeBoeuf, and Leif D. Nelson (2015) ,"Enjoying the Unexpected: Prior Uncertainty Improves Hedonic Experiences ", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 287-291.

Authors

Anna Paley, New York University, USA
Tom Meyvis, New York University, USA
Robyn A. LeBoeuf, Washington University, USA
Leif D. Nelson, University of California Berkeley, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



Share Proceeding

Featured papers

See More

Featured

Non-normative influence of self-decided prices on product-related inferences

Sudipta Mukherjee, Virginia Tech, USA
Mario Pandelaere, Virginia Tech, USA

Read More

Featured

Brought To You Live”: On The Consumption Experience of Live Social Media Streams

Nofar Duani, New York University, USA
Alixandra Barasch, New York University, USA
Adrian Ward, University of Texas at Austin, USA

Read More

Featured

F9. Protection against Deception: The Moderating Effects of Knowledge Calibration on Consumer Responses to Ambiguous Advertisement Information

Joel Alan Mohr, Queens University, Canada
Peter A. Dacin, Queens University, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.