Enjoying the Unexpected: Prior Uncertainty Improves Hedonic Experiences

The current research examines the pleasurable consequences of prior uncertainty. Consumers enjoy experiences more when they did not know exactly what they would get beforehand – an effect driven by the surprising recognition of familiar but not specifically expected stimuli.


Anna Paley, Tom Meyvis, Robyn A. LeBoeuf, and Leif D. Nelson (2015) ,"Enjoying the Unexpected: Prior Uncertainty Improves Hedonic Experiences ", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 287-291.


Anna Paley, New York University, USA
Tom Meyvis, New York University, USA
Robyn A. LeBoeuf, Washington University, USA
Leif D. Nelson, University of California Berkeley, USA


NA - Advances in Consumer Research Volume 43 | 2015

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