Consumers’ Pro-Environmental Behaviors: the Role of Framing and Emotions
Sustainability is a central issue for people’s well-being, but companies often fail in communicating and selling “green” products. This paper shows that using negative frames in communications activates a sense of shame in consumers, which in turn leads them to choose green products and develop pro-environmental attitudes.
Citation:
Cesare Amatulli, Alessandro M. Peluso, Matteo De Angelis, Richard P. Bagozzi, Isabella Soscia, and Gianluigi Guido (2015) ,"Consumers’ Pro-Environmental Behaviors: the Role of Framing and Emotions", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 449-450.
Authors
Cesare Amatulli, LUISS Guido Carli University, Italy
Alessandro M. Peluso, University of Salento, Italy
Matteo De Angelis, LUISS Guido Carli University, Italy
Richard P. Bagozzi, University of Michigan, USA
Isabella Soscia, SKEMA Business School, France
Gianluigi Guido, University of Salento, Italy
Volume
NA - Advances in Consumer Research Volume 43 | 2015
Share Proceeding
Featured papers
See MoreFeatured
Trust the Polls? Neural and Recall Responses Provide Alternative Predictors of Political Outcomes
Samuel B Barnett, Northwestern University, USA
Andres Campero, Massachusetts Institute of Technology, USA
Ronen Zilberman, Massachusetts Institute of Technology, USA
Chris Rose, New York University, USA
Aaron Robinson, Northwestern University, USA
Moran Cerf, Northwestern University, USA
Featured
C6. How Does Unsatisfied Curiosity Stir Our Craving For Food?
Chen Wang, Drexel University, USA
Featured
F10. Food Waste: On the Normalization of Structural Violence
Andreas Plank, Privatuniversität Schloss Seeburg