Waiting to Give: the Effects of Waiting on Future Behavior

Waiting leads to lower service evaluations and re-patronage intentions. However, wait-time research has had to rely on these self-reported measures since actual return behavior has been unavailable. In a prosocial context, we demonstrate waiting negatively affects long-term re-patronage behavior and the behavioral effects are not always consistent with the self-reported effects.


Ashley Craig, Ellen Garbarino, Stephanie Heger, and Robert Slonim (2015) ,"Waiting to Give: the Effects of Waiting on Future Behavior", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 533-533.


Ashley Craig, Harvard Business School, USA
Ellen Garbarino, University of Sydney, Australia
Stephanie Heger, Washington University, USA
Robert Slonim, University of Sydney, Australia


NA - Advances in Consumer Research Volume 43 | 2015

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