Pleasure As an Ally of Healthy Eating? Contrasting Visceral and Epicurean Eating Pleasure and Their Association With Portion Size Preferences and Wellbeing

We develop and test a scale measuring Epicurean eating pleasure tendencies and show that, unlike traditional conceptualizations of eating pleasure, they are associated with eating moderation and higher well-being. We argue that ‘moralizing’ about food pleasure should give way to a more holistic, positive role for pleasure.



Citation:

Yann Cornil and Pierre Chandon (2015) ,"Pleasure As an Ally of Healthy Eating? Contrasting Visceral and Epicurean Eating Pleasure and Their Association With Portion Size Preferences and Wellbeing", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 492-493.

Authors

Yann Cornil, University of British Columbia, Canada
Pierre Chandon, INSEAD, France



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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