Limits of Effective Altruism

Charitable giving could do the most social good if people allocated donations to the most effective charities. We find that consumers believe that giving to charity is a subjective decision, and as a result, they prioritize their personal preferences at the expense of maximizing effectiveness.


Jonathan Berman, Alixandra Barasch , Emma Levine , and Deborah Small (2015) ,"Limits of Effective Altruism", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 85-89.


Jonathan Berman, London Business School, UK
Alixandra Barasch , University of Pennsylvania, USA
Emma Levine , University of Pennsylvania, USA
Deborah Small, University of Pennsylvania, USA


NA - Advances in Consumer Research Volume 43 | 2015

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