The Effect of Default Amounts on Charitable Donations. Evidence From a Large-Scale Field Experiment

Prior research has implied that high defaults can backfire. We find that lower defaults increase donation rates in a large-scale fundraising campaign (“lowered-bar” effect), but reduce average donation amounts (“scale-back” effect). Overall, defaults increased revenue and, while low defaults were most effective, higher defaults did not show any backlash.



Citation:

Indranil Goswami and Oleg Urminsky (2015) ,"The Effect of Default Amounts on Charitable Donations. Evidence From a Large-Scale Field Experiment", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 85-89.

Authors

Indranil Goswami, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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