The Effect of Default Amounts on Charitable Donations. Evidence From a Large-Scale Field Experiment

Prior research has implied that high defaults can backfire. We find that lower defaults increase donation rates in a large-scale fundraising campaign (“lowered-bar” effect), but reduce average donation amounts (“scale-back” effect). Overall, defaults increased revenue and, while low defaults were most effective, higher defaults did not show any backlash.



Citation:

Indranil Goswami and Oleg Urminsky (2015) ,"The Effect of Default Amounts on Charitable Donations. Evidence From a Large-Scale Field Experiment", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 85-89.

Authors

Indranil Goswami, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



Share Proceeding

Featured papers

See More

Featured

M5. The More Expensive a Gift Is, the More It Is Appreciated? The Effect of Gift Price on Recipients’ Appreciation

Jooyoung Park, Peking University
MENGSHU CHEN, Tencent Holdings Limited

Read More

Featured

Taking a Leaf out of my Review: The Asymmetrical Link between Linguistic Similarity and Attitude Certainty for Writers and Readers of Product Reviews

Ann Kronrod, University of Massachusetts, USA
Yakov Bart, Northeastern University, USA

Read More

Featured

The Asymmetric Effect of Highlighting Intertemporal Opportunity Costs

Christopher Olivola, Carnegie Mellon University, USA
David Hardisty, University of British Columbia, Canada
Daniel Read, University of Warwick

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.