“I Feel Your Pain” the Efficacy of Instantiating States in Charitable Appeals

Increasing a donor’s understanding of the beneficiary’s psychological state (challenges or sufferings) appears to be more effective than other empathy-increasing appeals. Even negative events (unpleasant for the donor) garner more participation/donations than more positive appeals when they increase the ability of the donor to “feel the pain” of the beneficiary.



Citation:

Carey Morewedge and David Carlin (2015) ,"“I Feel Your Pain” the Efficacy of Instantiating States in Charitable Appeals", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 85-89.

Authors

Carey Morewedge, Boston University, USA
David Carlin, Williams College



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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