New Wine in Old Bottles: Death Awareness Makes People Prefer Vintage Products Due to a Desire to Connect the Past, Present, and Future
This paper investigated a novel reason for preferring vintage items: death awareness. Five studies found that people reminded of death prefer vintage products more than others do and more than modern products. Further, we identified a theoretically-driven mediator: mental connections among the past, present, and future.
Gülen Sarial-Abi, Kathleen D. Vohs, Ryan Hamilton, and Aulona Ulqinaku (2015) ,"New Wine in Old Bottles: Death Awareness Makes People Prefer Vintage Products Due to a Desire to Connect the Past, Present, and Future ", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 142-146.
Gülen Sarial-Abi, Bocconi University, Italy
Kathleen D. Vohs, University of Minnesota, USA
Ryan Hamilton, Emory University, USA
Aulona Ulqinaku, Bocconi University, Italy
NA - Advances in Consumer Research Volume 43 | 2015
Visual Perceptual Research in Marketing
Kevin L. Sample, University of Georgia, USA
Henrik Hagtvedt, Boston College, USA
S. Adam Brasel, Boston College, USA
Ecce Machina Humana: Examining Competence and Warmth in Consumer Robots The two fundamental social judgment dimensions-competence and warmth-are as relevant for judging consumer robots as for humans. We find that competence has an increasing positive eff
The Self-Bolstering Effects of Repeated Affirmations over Time
Alejandra Rodriguez, Oklahoma State University, USA
Ted Matherly, Oklahoma State University, USA