“Serves You Right”? the Dark Side of a Malleable Mindset
The results of two studies suggest that incremental theorists' belief in growth leads them to be more judgmental of others. Incrementalists hold others responsible for their negative plight and are thus less likely to donate money or time to them compared to entity theorists who hold a more fixed mindset.
Liat Levontin and Gita Venkataramani Johar (2015) ,"“Serves You Right”? the Dark Side of a Malleable Mindset", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 105-110.
Liat Levontin, Technion, Israel Institute of Technology, Israel
Gita Venkataramani Johar, Columbia University, USA
NA - Advances in Consumer Research Volume 43 | 2015
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