Continue Or Give Up? How Publicity and Self-Monitoring Influence Goal Persistence

We examine whether goal publicity and self-monitoring affect goal persistence. Across three experiments, we demonstrate that high self-monitors are more likely to persist following a public failure than a private failure. We also explore two boundary conditions feedback and perceived value of the incentive for achieving the goal.



Citation:

Jenny Jiao, Cathy Cole, and Yael Zemack-Rugar (2015) ,"Continue Or Give Up? How Publicity and Self-Monitoring Influence Goal Persistence", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 578-579.

Authors

Jenny Jiao, University of Iowa, USA
Cathy Cole, University of Iowa, USA
Yael Zemack-Rugar, University of Central Florida, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



Share Proceeding

Featured papers

See More

Featured

B5. Money Doesn’t Buy Happiness, But What About Buying Trust? The Effectiveness of Financial Compensation in Restoring Trust After Double Deviation

Valentina Ortiz Ubal, Universidade Federal do Rio Grande do Sul (UFRGS)
Cristiane Pizzutti, UFRGS
Katja Gelbrich, Catholic University Eichstätt-Ingolstadt

Read More

Featured

Q13. Liquid Consumption From Another Perspective: The Case of “Investomers”

Carina Hoffmann, Heinrich-Heine-University
Lasse Meißner, Heinrich-Heine-University
Peter Kenning, Heinrich-Heine-University

Read More

Featured

Meaningful Numbers: Consumer Response to Verbal Reaffirmation of Numerical Nutrition Information

Steffen Jahn, University of Goettingen, Germany
Monique Breaz, University of Goettingen, Germany
Till Dannewald, Wiesbaden Business School
Yasemin Boztug, University of Goettingen, Germany

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.