The Biased Influence of Social Identification and Temporal Framing on Emotions and Partnership Evaluations

An experiment examines how identification with a group influences emotional responses and evaluations of partners who have supported a group in the past or who pledge continued support in the future. Results indicate that the temporal framing of messages supporting out-group (but not in-group) members must be carefully considered.



Citation:

Jesse King and Colleen Bee (2015) ,"The Biased Influence of Social Identification and Temporal Framing on Emotions and Partnership Evaluations", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 793-793.

Authors

Jesse King, Oregon State University
Colleen Bee, Oregon State University



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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