The Visual Minority Effect on Children's Choice Behavior

Young children choose the minority option (the option that appears fewest times in the choice-set) in food and non-food choice tasks when options are visually different. Adults do not show this tendency. Children also favor grapes over crackers when the grapes become the minority option.



Citation:

Michal Maimaran and Yuval Salant (2015) ,"The Visual Minority Effect on Children's Choice Behavior ", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 628-629.

Authors

Michal Maimaran, Northwestern University, USA
Yuval Salant, Northwestern University, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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