The Visual Minority Effect on Children's Choice Behavior

Young children choose the minority option (the option that appears fewest times in the choice-set) in food and non-food choice tasks when options are visually different. Adults do not show this tendency. Children also favor grapes over crackers when the grapes become the minority option.


Michal Maimaran and Yuval Salant (2015) ,"The Visual Minority Effect on Children's Choice Behavior ", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 628-629.


Michal Maimaran, Northwestern University, USA
Yuval Salant, Northwestern University, USA


NA - Advances in Consumer Research Volume 43 | 2015

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