Photographic Memory: the Effects of Photo-Taking on Memory For Auditory and Visual Information

How does taking photos affect one’s memory of experiences? We find that photo-takers are more likely to remember visual information from their experience than non photo-takers, but only for objects they took a photo of. For auditory and multi-source information, photo-takers remember less from their experience than non photo-takers.


Gal Zauberman, Jackie Silverman, Kristin Diehl, and Alixandra Barasch (2015) ,"Photographic Memory: the Effects of Photo-Taking on Memory For Auditory and Visual Information", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 218-223.


Gal Zauberman, University of Pennsylvania, USA
Jackie Silverman, University of Pennsylvania, USA
Kristin Diehl, University of Southern California, USA
Alixandra Barasch, University of Pennsylvania, USA


NA - Advances in Consumer Research Volume 43 | 2015

Share Proceeding

Featured papers

See More


Narrative Transportation and Cognitive Responses: The Other Side of the Story

Rebecca Krause, Northwestern University, USA
Derek Rucker, Northwestern University, USA

Read More


How Framing Donor Match as Collaboration Impacts Donation: The Importance of In-Context Field Experiments In Fundraising

Indranil Goswami, SUNY Buffalo
Oleg Urminsky, University of Chicago, USA

Read More


Don’t Tell Me Who I Am! When and How Assigning Consumers an Identity Backfires

Noah Castelo, Columbia University, USA
Kirk Kristofferson, Ivey Business School
Kelley Main, University of Manitoba, Canada
Katherine White, University of British Columbia, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.