Photographic Memory: the Effects of Photo-Taking on Memory For Auditory and Visual Information

How does taking photos affect one’s memory of experiences? We find that photo-takers are more likely to remember visual information from their experience than non photo-takers, but only for objects they took a photo of. For auditory and multi-source information, photo-takers remember less from their experience than non photo-takers.


Gal Zauberman, Jackie Silverman, Kristin Diehl, and Alixandra Barasch (2015) ,"Photographic Memory: the Effects of Photo-Taking on Memory For Auditory and Visual Information", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 218-223.


Gal Zauberman, University of Pennsylvania, USA
Jackie Silverman, University of Pennsylvania, USA
Kristin Diehl, University of Southern California, USA
Alixandra Barasch, University of Pennsylvania, USA


NA - Advances in Consumer Research Volume 43 | 2015

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