Pressed For Time? Goal Conflict Shapes How Time Is Seen, Spent, and Valued

People often feel pressed for time, but why? This research provides a novel answer to this question: subjective perceptions of goal conflict. Beyond the number of goals, perceived conflict between goals - both related and unrelated to demands on time - makes consumers feel that they have less time.



Citation:

Jordan Etkin, Ioannis Evangelidis, and Jennifer Aaker (2015) ,"Pressed For Time? Goal Conflict Shapes How Time Is Seen, Spent, and Valued", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 74-79.

Authors

Jordan Etkin, Duke University, USA
Ioannis Evangelidis, Bocconi University, Italy
Jennifer Aaker, Stanford University, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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