Pressed For Time? Goal Conflict Shapes How Time Is Seen, Spent, and Valued

People often feel pressed for time, but why? This research provides a novel answer to this question: subjective perceptions of goal conflict. Beyond the number of goals, perceived conflict between goals - both related and unrelated to demands on time - makes consumers feel that they have less time.



Citation:

Jordan Etkin, Ioannis Evangelidis, and Jennifer Aaker (2015) ,"Pressed For Time? Goal Conflict Shapes How Time Is Seen, Spent, and Valued", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 74-79.

Authors

Jordan Etkin, Duke University, USA
Ioannis Evangelidis, Bocconi University, Italy
Jennifer Aaker, Stanford University, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



Share Proceeding

Featured papers

See More

Featured

Handshaking Promotes Deal-Making By Signaling Cooperative Intent

Juliana Schroeder, University of California Berkeley, USA
Jane Risen, University of Chicago, USA
Francesca Gino, Harvard Business School, USA
Michael Norton, Harvard Business School, USA

Read More

Featured

Liminality, Portals, and Narratives of Transformation

Laetitia Mimoun, HEC Paris, France
Fleura Bardhi, City University of London, UK

Read More

Featured

Making the Wait Worthwhile: Mental Accounting and the Effect of Waiting in Line on Consumption

Chris Hydock, Georgetown University, USA
Sezer Ulku, Georgetown University, USA
Shiliang Cui, Georgetown University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.