Pressed For Time? Goal Conflict Shapes How Time Is Seen, Spent, and Valued

People often feel pressed for time, but why? This research provides a novel answer to this question: subjective perceptions of goal conflict. Beyond the number of goals, perceived conflict between goals - both related and unrelated to demands on time - makes consumers feel that they have less time.


Jordan Etkin, Ioannis Evangelidis, and Jennifer Aaker (2015) ,"Pressed For Time? Goal Conflict Shapes How Time Is Seen, Spent, and Valued", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 74-79.


Jordan Etkin, Duke University, USA
Ioannis Evangelidis, Bocconi University, Italy
Jennifer Aaker, Stanford University, USA


NA - Advances in Consumer Research Volume 43 | 2015

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