“Thank Me For Hosting:” the Role of Reciprocity in Sharing
This paper contributes to the discussion of sharing and reciprocity. Following a mixed method approach, we examine the role of reciprocity within the context of Couchsurfing, a free online hospitality exchange platform. Results indicate that giving and receiving play different roles when it comes to the hosts’ balance perceptions.
Alina Geiger and Claas Christian Germelmann (2015) ,"“Thank Me For Hosting:” the Role of Reciprocity in Sharing", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 534-535.
Alina Geiger, University of Bayreuth
Claas Christian Germelmann, University of Bayreuth
NA - Advances in Consumer Research Volume 43 | 2015
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