In Pieces: Food Is More Filling When Served in Several Pieces

Consumers' psychological satiety is driven by external cues to quantity eaten. Two studies explore the role of number of units in determining satiety. We find that dividing food into 4 separate units increases satiety, but only if the units are kept close enough to maintain volume perception.



Citation:

Aner Tal and Brian Wansink (2015) ,"In Pieces: Food Is More Filling When Served in Several Pieces", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 249-253.

Authors

Aner Tal, Cornell University, USA
Brian Wansink, Cornell University, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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