The Influence of Package Formats on Consumers’ Perceptions of Product Adequacy and Efficacy Responses

This research demonstrates that when processing capacity is low, a serving/dosage of an efficacious product from a single-serve package appears to be more adequate than the same quantity from a multi-serve package. Perceived adequacy is shown to, in turn, affect consumers’ actual product efficacy experiences and expectations.



Citation:

Veronika Ilyuk and Lauren Block (2015) ,"The Influence of Package Formats on Consumers’ Perceptions of Product Adequacy and Efficacy Responses", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 249-253.

Authors

Veronika Ilyuk, Hofstra University
Lauren Block, Baruch College, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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