The Influence of Package Formats on Consumers’ Perceptions of Product Adequacy and Efficacy Responses
This research demonstrates that when processing capacity is low, a serving/dosage of an efficacious product from a single-serve package appears to be more adequate than the same quantity from a multi-serve package. Perceived adequacy is shown to, in turn, affect consumers’ actual product efficacy experiences and expectations.
Veronika Ilyuk and Lauren Block (2015) ,"The Influence of Package Formats on Consumers’ Perceptions of Product Adequacy and Efficacy Responses", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 249-253.
Veronika Ilyuk, Hofstra University
Lauren Block, Baruch College, USA
NA - Advances in Consumer Research Volume 43 | 2015
The Slippery Slope of Green Consumption: The Nonlinear Effects of Social Class
Li YAN, Monash University, Australia
Hean Tat Keh, Monash University, Australia
Jiemiao Chen, Monash University, Australia
Brands as Mediators: A Research Agenda
Philipp K. Wegerer, University of Innsbruck, Austria
The Impact of Childhood Exposure to Interparental Conflict on Consumer Response to Online Reviews
Mengmeng Liu, Chinese University of Hong Kong, China
Maureen Morrin, Temple University, USA
Boyoun Grace Chae, Temple University, USA