The Role of Peer Identification in Shaping the Healthy-Eating Beliefs of Children

This research investigates how peers influence children’s beliefs about healthy food. Results show that children modify their beliefs according to the identity that is activated: a consistent social identity with that of their peers helps children avoid group exclusion. These identities influence the way children process information about healthy food.



Citation:

Kafia Ayadi and Adilson Borges (2015) ,"The Role of Peer Identification in Shaping the Healthy-Eating Beliefs of Children", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 776-776.

Authors

Kafia Ayadi, NEOMA Business School, France
Adilson Borges, NEOMA Business School, France



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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