Fostering Relational Closeness Via Shared Extraordinary Experiences
We demonstrate that sharing extraordinary (vs. ordinary) experiences foster interpersonal closeness (even in a new relationship), which is driven by the (mis)conception that one is knowledgeable of who the other is (such as knowing his/her unique preferences). We find that relationship type (new vs. old) is an important boundary condition.
Kate Min and Soo Kim (2015) ,"Fostering Relational Closeness Via Shared Extraordinary Experiences", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 639-639.
Kate Min, Cornell University, USA
Soo Kim, Cornell University, USA
NA - Advances in Consumer Research Volume 43 | 2015
D5. Bragging about Effort? Personal Effort Decreases Word-of-Mouth
JIEXIAN (Chloe) HUANG, Hong Kong Polytechic University
Yuwei Jiang, Hong Kong Polytechic University
When Sharing Isn’t Caring: The Influence of Seeking the Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases
Nicholas J. Olson, Texas A&M University, USA
Rohini Ahluwalia, University of Minnesota, USA
A Conceptual Framework of Violation of Trust and Negative Emotional Responses during Brand Transgressions
Karthik Selvanayagam, Indian Institute of Technology, Madras
Varisha Rehman, Indian Institute of Technology, Madras