Attitudinal Ambivalence: How Is It Stored in Memory?
An important consideration in addressing ambivalence in consumers is how consumers represent ambivalence in their minds. Two studies show that dominant and conflicting reactions to objects are stored together in people's minds. Two additional planned studies investigate whether retrievability and situational irrelevance of conflicting reactions affect felt ambivalence.
Amit S. Singh and H. Rao Unnava (2015) ,"Attitudinal Ambivalence: How Is It Stored in Memory? ", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 807-807.
Amit S. Singh, Ohio State University, USA
H. Rao Unnava, Ohio State University, USA
NA - Advances in Consumer Research Volume 43 | 2015
O3. The Effect of Numeric Information on Product Evaluation
Zhen Yang, Drexel University, USA
Yanliu Huang, Drexel University, USA
Dengfeng Yan, University of Texas at San Antonio, USA
Consumers' Journey into Access-Based Consumption
Swapnil Saravade, University of Texas Rio Grande Valley
Lorena Garcia Ramon, University of Texas Rio Grande Valley
Jacob Almaguer, University of Texas Rio Grande Valley
Mohammadali Zolfagharian, Bowling Green State University
Hazel H. Dadanlar, University of Texas Rio Grande Valley
Product Retention (vs. Acquisition) Choices and Preference for Person-Related Features
Liad Weiss, University of Wisconsin - Madison, USA