Just Add Seeds: Do Healthy Additives Transform Indulgences Into Health Foods?

Can the health halos of healthy additives affect health judgments of unhealthy foods? An exploratory study examines whether adding healthy additives to indulgent foods can make them appear healthier and less calorie. Seeds (Chia, Flax) appear particularly potent at improving health perceptions. Healthy additives may bias health perceptions, increasing consumption.


Aner Tal and Brian Wansink (2015) ,"Just Add Seeds: Do Healthy Additives Transform Indulgences Into Health Foods?", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 809-809.


Aner Tal, Cornell University, USA
Brian Wansink, Cornell University, USA


NA - Advances in Consumer Research Volume 43 | 2015

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