The Influence of Shopping Lists on Visual Distraction

This research examines how shopping lists influence consumers’ susceptibility to impulsive purchases. We argue that making a shopping list activates an implemental mindset, which reduces the distraction by task-irrelevant products already at the level of visual attention. Results from an eye-tracking experiment support this hypothesis.



Citation:

Oliver Büttner, Markus Kempinski, Benjamin Serfas, Arnd Florack, and Kathleen Vohs (2015) ,"The Influence of Shopping Lists on Visual Distraction", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 778-778.

Authors

Oliver Büttner, Zeppelin University,Germany
Markus Kempinski, University of Vienna, Austria
Benjamin Serfas, University of Vienna, Austria
Arnd Florack, University of Vienna, Austria
Kathleen Vohs, University of Minnesota, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



Share Proceeding

Featured papers

See More

Featured

Exiting Etsy? When Collaboration Among Market Co-Creators Come Undone

daiane scaraboto, Pontificia Universidad Católica de Chile
Eileen Fischer, York University, Canada

Read More

Featured

Paper Box or Plastic bag? Structural Package Design Elements Affect Health Perception and Consumption.

Joyce De Temmerman, Ghent University, Belgium
Iris Vermeir, Ghent University, Belgium
Hendrik Slabbinck, Ghent University, Belgium

Read More

Featured

C6. How Does Unsatisfied Curiosity Stir Our Craving For Food?

Chen Wang, Drexel University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.