The Influence of Shopping Lists on Visual Distraction
This research examines how shopping lists influence consumers’ susceptibility to impulsive purchases. We argue that making a shopping list activates an implemental mindset, which reduces the distraction by task-irrelevant products already at the level of visual attention. Results from an eye-tracking experiment support this hypothesis.
Oliver Büttner, Markus Kempinski, Benjamin Serfas, Arnd Florack, and Kathleen Vohs (2015) ,"The Influence of Shopping Lists on Visual Distraction", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 778-778.
Oliver Büttner, Zeppelin University,Germany
Markus Kempinski, University of Vienna, Austria
Benjamin Serfas, University of Vienna, Austria
Arnd Florack, University of Vienna, Austria
Kathleen Vohs, University of Minnesota, USA
NA - Advances in Consumer Research Volume 43 | 2015
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