Do Touch Screen Users Feel More Engaged? the Impact of Touch Interfaces on Online Shopping

This study examined the potential effects of touch interfaces on online shoppers’ purchase-related evaluations. The findings suggest that using a touch interface led to higher engagement and lower brand information recall and propose a touch interface as a new online retail cue beyond web environments.



Citation:

Sorim Chung (2015) ,"Do Touch Screen Users Feel More Engaged? the Impact of Touch Interfaces on Online Shopping", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 488-488.

Authors

Sorim Chung, University of California Riverside, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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