Do Touch Screen Users Feel More Engaged? the Impact of Touch Interfaces on Online Shopping

This study examined the potential effects of touch interfaces on online shoppers’ purchase-related evaluations. The findings suggest that using a touch interface led to higher engagement and lower brand information recall and propose a touch interface as a new online retail cue beyond web environments.



Citation:

Sorim Chung (2015) ,"Do Touch Screen Users Feel More Engaged? the Impact of Touch Interfaces on Online Shopping", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 488-488.

Authors

Sorim Chung, University of California Riverside, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



Share Proceeding

Featured papers

See More

Featured

A8. Do You Accept The Terms And Conditions? The Role Of Trust And Hedonic Content On Self-Disclosure To Apps

Carla Freitas Silveira Netto, UFRGS
Simoni F Rohden, UFRGS
Marina de Wallau Lugoch, Federal University of Rio Grande do Sul (UFRGS)
Natalia Englert, UFRGS
Valentina Ortiz Ubal, Universidade Federal do Rio Grande do Sul (UFRGS)

Read More

Featured

H2. Influencing Consumer Response to Products with High Styling: The Role of Mindsets

Ying-Ching Lin, National Chengchi Uniersity, Taiwan
Angela Chang, Northeastern University, USA

Read More

Featured

Presidential Address

Stacy Wood, North Carolina State University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.