Do Touch Screen Users Feel More Engaged? the Impact of Touch Interfaces on Online Shopping
This study examined the potential effects of touch interfaces on online shoppers’ purchase-related evaluations. The findings suggest that using a touch interface led to higher engagement and lower brand information recall and propose a touch interface as a new online retail cue beyond web environments.
Sorim Chung (2015) ,"Do Touch Screen Users Feel More Engaged? the Impact of Touch Interfaces on Online Shopping", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 488-488.
Sorim Chung, University of California Riverside, USA
NA - Advances in Consumer Research Volume 43 | 2015
A8. Do You Accept The Terms And Conditions? The Role Of Trust And Hedonic Content On Self-Disclosure To Apps
Carla Freitas Silveira Netto, UFRGS
Simoni F Rohden, UFRGS
Marina de Wallau Lugoch, Federal University of Rio Grande do Sul (UFRGS)
Natalia Englert, UFRGS
Valentina Ortiz Ubal, Universidade Federal do Rio Grande do Sul (UFRGS)
H2. Influencing Consumer Response to Products with High Styling: The Role of Mindsets
Ying-Ching Lin, National Chengchi Uniersity, Taiwan
Angela Chang, Northeastern University, USA
Stacy Wood, North Carolina State University