Power to the People: Consumer Influence Tactics in a Retail Setting

Consumer influence tactics impact perceptions and dictate reciprocation behavior from the service agent. Specifically, tips lead to an economic exchange focus, while compliments lead to a communal sharing focus. Social connectedness, which is decreased by tips and increased by compliments, mediates all outcomes including food served, motivation and enjoyment.



Citation:

Raymond Lavoie , Kelley Main, and Wenxia Guo (2015) ,"Power to the People: Consumer Influence Tactics in a Retail Setting ", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 302-307.

Authors

Raymond Lavoie , University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada
Wenxia Guo, Acadia University



Volume

NA - Advances in Consumer Research Volume 43 | 2015



Share Proceeding

Featured papers

See More

Featured

The Experiential Advantage: A Meta-Analysis

Evan Weingarten, University of California San Diego, USA
Joseph K Goodman, Ohio State University, USA

Read More

Featured

Q3. Academic Branding on Social Media: Examining the Influence of Personal Brands on the Professor-Student Relationships

Edita Petrylaite, Northumbria University, UK
Darija Aleksic, University of Ljubljana

Read More

Featured

O10. Individual Differences in Consumers' Need For Cognition and Affect: A Neuromarketing Study Using Voxel-Based Morphometry

Jianping Huang, Tsinghua University
Yang Sun, Tsinghua University
Jie Sui, University of Bath, UK
Xiaoang Wan, Tsinghua University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.