The Impact of Employee Appearance on Consumer Responses to Flattery
We investigate the influence of employee appearance on consumer reactions to appearance-related compliments. Three studies show that consumers respond more negatively to flattery when the flatterer is attractive, and that this effect is especially pronounced among consumers high in susceptibility to normative influence.
Freeman Wu, Adriana Samper, and Andrea Morales (2015) ,"The Impact of Employee Appearance on Consumer Responses to Flattery ", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 302-307.
Freeman Wu, Arizona State University, USA
Adriana Samper, Arizona State University, USA
Andrea Morales, Arizona State University, USA
NA - Advances in Consumer Research Volume 43 | 2015
A Simple Step to Go Beyond Present: How Visual Entropy Cues Influence Temporal Focus and Consumer Behavior
Gunes Biliciler-Unal, University of Texas at Austin, USA
Raj Raghunathan, University of Texas at Austin, USA
Adrian Ward, University of Texas at Austin, USA
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